Get found by the customers looking for you.
Build a stronger online presence with search-friendly website structure and SEO foundations designed to help your business get discovered.
Setup and ongoing SEO are not the same.
Being clear about this saves businesses money. Here is exactly what is included in a website build, and what sits outside it.
Initial SEO setup
The structural work completed during your build, so the site starts on a sound footing.
- Unique page titles and meta descriptions
- Logical heading structure across pages
- Image alt text and image optimisation
- Internal linking between key pages
- Clean, semantic, mobile-friendly markup
- Basic Google indexing setup
- Google Analytics where supported by your package
Ongoing SEO services
Continuous work over months, quoted as its own engagement rather than bundled into a website price.
- Ongoing content strategy and page expansion
- Technical audits and iterative fixes
- Monthly keyword and performance reporting
- Link acquisition and outreach
- Local listing and review management
- Conversion rate optimisation
We do not offer monthly SEO subscriptions as part of the packages on the pricing page, and we do not promise rankings, traffic or enquiry volumes.
The foundations, done properly.
None of this is exotic. It is the work that is skipped when a website is rushed.
On-page SEO
Each page is built around one clear topic, with the headings, copy and internal links that support it.
Keyword research
We identify the terms your customers realistically search for, then map them to the pages that answer them.
SEO-friendly headings
A logical H1, H2 and H3 hierarchy so both visitors and search engines understand the page structure.
Meta titles and descriptions
Unique, descriptive titles and descriptions written for each page rather than left as defaults.
Image alt text
Descriptive alternative text on images for accessibility and image search context.
Internal linking
Sensible links between related pages so visitors and crawlers can move through the site logically.
Technical SEO foundations
Clean semantic markup, fast-loading pages, mobile responsiveness and a crawlable site structure.
Google indexing
Indexing setup so your pages can be discovered and understood by Google once the site is live.
Local search optimisation concepts
Clear location, service area and business information presented in a way that supports local relevance.
Content structure
Service pages organised around how people search, so one strong page answers one clear query.
What we won't promise.
We won't promise first-page rankings, guaranteed traffic or a set number of enquiries. Search results depend on competition, content, authority and changes on Google's side — anyone guaranteeing them is guessing.
What we will promise is a website that is structurally sound, clearly written, properly indexed and built to be a strong basis for whatever search and marketing work follows.
Launching a website does not mean Google automatically ranks it. Indexing and visibility take time and ongoing work.
Search questions, plainly answered.
If you have been told something different by another agency, ask us why.
Get a free website audit.
Send us your current website and we'll tell you what is helping, what is holding it back, and what a rebuild would improve.